Lakmé Fashion Week Winter/Festive, 2016 in association with aLL- The Plus Size Store held its first ever plus size model audition formen and women at St. Regis on 29thJuly.
This plus-size show will be styled by designer Shilpa Chavan of Little Shilpa and will be a part of the Lakmé Fashion Week Winter/Festive 2016 to be held at The St. Regis, Mumbai from 24th August – 28th August 2016 jointly organized by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG Reliance Pvt. Ltd., leaders in sports, fashion and entertainment marketing and management.
The jury comprised of an eclectic mix of fashion experts and stalwarts of the Indian fashion industry, including Divya Khosla Kumar, Bollywood Actress and Director Shilpa Chavan, designer and founder of Little Shilpa Lubna Adams,celebrated fashion choreographer Jaspreet Chandok, Vice President and Head-Fashion, IMG Reliance and Manish Aziz, Business Head, aLL- The Plus Size store.
The panel chose 10 winners after 3 competitive rounds of auditions for the upcoming Winter/Festive season.The auditions saw over 160 plus size models from across the country showcasing their best at India’s most sought after model hunt.6 women and 4 men emerged as the winners at the auditions. Payal Soni, Anjana Bapat, Tanvi Ravishankar, Neha Parulkar, Vernika Jain, Amber Qureshi, Anil Pamnani, Kais Sundrani, Arpit Handa and Rajiv Bhasin will now be seen walking the ramp for the first ever Plus size show at Lakmé Fashion Week Winter/Festive 2016.
Divya Khosla Kumar, Bollywood Actress and Director, said, “What a superb initiative this is why must women be ashamed of their shape or size? Embrace who you are and what you are, confidence is all that matters to carve your identity and niche. Designer clothing should come in all sizes why just for a certain body type? Why must plus size women not be categorised as models? This initiative by Lakmé Fashion Week shows us what beauty is all about and is true women empowerment in all senses. Women all over are breaking barriers, setting themselves free and are all geared up to cherish being themselves, being us! Remember happy girls are the prettiest!”
Shilpa Chavan, the designer said, “As someone who has never followed trends, and designed and created on intuition, I fail to understand how fashion gets licensed to decide what’s less or more. Beauty truly lies within and there is no better way to affirm this than with a plus size show with aLL at LakméFashion Week. I am excited and above all proud to be involved in this movement of sorts.”
Jaspreet Chandok, Vice President and Head, Fashion, IMG Reliance Pvt. Ltd, said, “I think it’s a fantastic first step towards greater inclusiveness in fashion. We’re elated with the response received today and look forward to seeing the winners walking the ramp with panache and confidence.”
Business Head (Manish Aziz), aLL The Plus Size store said, “The response has been absolutely phenomenal with over 160 participants showing up for our auditions. aLL – The Plus Size Store has been focused on catering to the plus-size audience for over a decade now and seeing the number of people who have shown confidence to hit the runway comfortable in their own skin, is just reinforcement that the Indian fashion industry is poised for the plus-size movement. I’m certain the show will prove to be a great success.”
Lubna Adams, Fashion Choreographer, said, “It’s a superb initiative by Lakmé Fashion Week to have a plus size show. It’s about time, the focus shifted from zero to plus of the real world. Fashion needs to be for everyone and I’m sure every real woman out there is going to love this acceptance on the LFW platform.”
The Lakmé Skin & Hair Expert hosted a bespoke masterclass for the 10 winners where they were mentored on complete skin and haircare.
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About Lakmé Fashion Week
Lakmé Fashion Week is jointly organized by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG Reliance Pvt. Ltd., leaders in sports, fashion and entertainment marketing and management.
Lakmé Fashion Week has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world.” Lakmé Fashion Week is organized twice every year. Lakmé Fashion Week Winter/Festive 2016 will be held from August 24 – August 28, 2016 at St. Regis Mumbai.
For further information log on to http://www.Lakméfashionweek.co.in
Lakmé, is India’s no.1 color cosmetics and leading premium skincare brand from Hindustan Unilever Ltd. Lakmé has been the pioneer of the make-up and color cosmetics in India since 1952 by launching numerous trend leading and high performance products. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé offers women a comprehensive beauty experience through its extensive product portfolio as well as contemporary services at Lakmé Salons, India’s no.1 salon chain.
About IMG Reliance
IMG Reliance Pvt Ltd., is an equal joint venture between Reliance Industries Limited (RIL), India’s largest and most recognized private sector company, and IMG Worldwide (IMG), global leaders in sports, events, media and fashion. The joint venture company will develop market and manage sports, fashion and entertainment in India. Its current assets include India’s premier fashion event, Lakmé Fashion Week, Indian Super League and South Asia’s only ATP World Tour event, the Chennai Open. IMGR, having recently ventured into Talent Management, represents Leander Paes, Rohit Sharma and Hardik Pandya for worldwide management and marketing representation. IMGR have partnered with All India Football Association (AIFF) and Basketball Federation of Indian (BFI) to popularize and promote the two sports throughout India, from the grassroots to the professional level.
About aLL- The Plus Size Store
aLL- The Plus Size Store is a fashion forward apparel brand established in 2005 to solely cater to the plus sized audience in India. aLL’s range includes formal, ethnic, party and casual wear for both, men and women. With various sizes to choose from, aLL gives you every reason to be what you are and the freedom to choose what you want to be.The brand houses everything from western to ethnic wear and accessories with 54 standalone stores and shop-in-shops at Central located across 27 cities across India.