In keeping with the global trend of growing transit retail, Mumbai International Airport has recently brought under its roof a choice selection of premium brands for its passengers. Among the new entrants is the British fashion and lifestyle brand – SUPERDRY – with its first airport store in India, at the T2 terminal. Since its launch, Superdry has brought its distinct ‘future classic’ aesthetic to the Indian consumer.
The Superdry store at the T2 terminal boasts classic vintage-themed interiors and iconic fixtures, such as the glass-jar chandelier and unique merchandise displays, which have been seen across the globe at the brand’s outlets, ensuring customers have an authentic experience. With its latest Autumn / Winter’ 16 collection, Superdry brings to its stores a sophisticated line of apparel with signature branding, sporting the season’s freshest trends.
Superdry stands out internationally for its consistent use of quality fabrics, unique detailing and diverse styling. Inspired by vintage Americana and high-impact Japanese imagery, Superdry makes use of tailored cuts and hand-drawn graphics to fuse the two worlds together, creating its characteristic appeal. Even as the label expands, adding to its range of trendy clothing, accessories and footwear, the prices remain identical across stores, keeping the brand hugely popular, especially among the aspirational age group.
About GVK MIAL
GVK Mumbai International Airport Pvt. Ltd. (MIAL) is a Public Private Partnership joint venture between a GVK-led consortium and the Airports Authority of India (AAI). GVK MIAL was awarded the mandate for operating and modernizing Chhatrapati Shivaji International Airport, Mumbai (CSIA). Through this transformational initiative, GVK MIAL aims to make CSIA one of the world’s best airports, which consistently delights customers besides being the pride of Mumbai. The new integrated Terminal 2 at CSIA enhances the airport’s capacity to service 40 million passengers and one million tons of cargo annually.