Monday , 24 October 2016
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Budding Chefs and Mixologists Create Magic with U.S. Premium Agricultural Products at Seventh Edition of Restaurant & Catering Show

Mumbai saw an exciting Culinary & Mixology Competition for budding chefs and mixologists at the Restaurant & Catering Show (RECA) today. The competition was supported by the Western Indian Culinary Association and Hospitality First. The prime objective of this campaign was to highlight the uniqueness of the several U.S. premium agricultural products in the Indian HORECA Industry: U.S. Cranberries, Washington Apples, USA Pears, California Walnuts and U.S. Pecans.


Mr. Thomas L. Vajda, U.S. Consul General in Mumbai in U.S. Premium Agricultural Products


The much-awaited show got an excellent start with Mr. Thomas L. Vajda, U.S. Consul General in Mumbai, along with other dignitaries, gracing the occasion for the inauguration ceremony.Consul General Vajda inaugurated the U.S. Premium Agricultural Products display booth, and remarked: “It’s great to be here at RECA, Mumbai. India is a one of the most important export markets for U.S. Premium Ag. Products and we strive to bring in the freshest produce and dry fruits to discerning consumers. This show is a wonderful opportunity for the U.S. industry to introduce its target audience to the taste and experience of a wide range of U.S. Premium Agricultural Products.”


The Culinary & Mixology Competition was a great success with participation from over 50 chefs and mixologists from Mumbai. Enthusiastic and talented participants created innovative recipes using the finest U.S. Premium Agricultural Products such as U.S. Cranberries, Washington Apples, USA Pears, California Walnuts and U.S. Pecans as the main ingredients. Chef Ravinder Singh and Chef Dhanesh from Saptami – Holiday Inn and Mr. Varad Rawshinge from Terttulia were declared as the winners of the Culinary & Mixology Competition respectively. The winning creations for the culinary competition were Wonton Wrapped Masala Jhinga, Balsamic Poached Pear Mesclun Goat Cheese and Pecan with Cranberry Dressing and Kadai Masala Crusted Lamb Chop with Nihari Jus. For the Mixology competition the winning Mocktail was Cinnister and the Cocktail was GT2. The winners were chosen by the esteemed jury, reputed industry members and USDA officials.


Talking about the initiative, Mr. Keith Sunderlal, India representative, U.S. Cranberry Marketing Committee, said: “We would like to congratulate the winners of the Culinary & Mixology Competition for creating such innovative recipes using U.S. Premium Agricultural Products. Clearly, the participants have taken the competition to another level by their outstanding performance. We are extremely motivated by the response we got from the participants as well as the visitors.Looking at the show’s success, we are confident that we managed to strike the right chord with our audience.


About The Cranberry Marketing Committee (CMC)

The Cranberry Marketing Committee (CMC) USA is focused on promoting the use and consumption of cranberries worldwide. The CMC was established as a Federal Marketing Order in 1962 to ensure a stable, orderly supply of good quality product. The Marketing Order has been amended several times since its inception to further the CMC’s ability to expand market development projects in domestic and international markets. Currently, CMC conducts generic promotion activities in the United States, China, India, Mexico, Pan-Europe and South Korea.


About Restaurant & Catering Show

Restaurant & Catering Show is the biggest and the only event in India exclusively serving the restaurant and food service industry. This is a must-attend event for anyone involved in the restaurant, food service or hospitality industry with a chance to network with Independent Restaurant Owners, Quick Serve Establishment Operators, Caterers, Chefs, and others from across all segments and concepts, plus bars, nightclubs, hospitals, hotels and commercial foodservice operations. This very successful show has seen an 80%+ repeat participation and registered a consistent growth rate of 30% y-o-y. Last year, this show had 150+ exhibitors with over 300 brands and more than 7,000 focused trade visitors. Organized by Hospitality First, an organization which brings over 30 years of industry expertise and specialization in events and publishing in the hospitality, foodservice and tourism industry. The Hospitality First team is involved in executing specialized events for many leading hospitality industry associations and trade show organizers in the country.


About The SCS Group

The SCS Agri Business Consultants Pvt. Limited (referred to as THE SCS GROUP) is an agribusiness – consulting firm based in India providing services in the disciplines of marketing, logistics, strategy, policy, communications and training. The firm was established in 1998 with the conviction that the highly competitive global agricultural products’ trade scenario demands in-depth research, sophisticated marketing strategies and meticulous implementation.