Freecharge, India’s fastest growing digital payments platform, today announced the appointment of Karthik Rajeshwaran as Director – Strategy. Karthik brings strong consumer perspective along with deep experience in working in a global startup ecosystem. He also brings on board a keen understanding of Indian consumer landscape. In his new role, he will deploy this expertise to usher-in consumer centric innovations to expand revenue across new business opportunities.
Welcoming Karthik, Govind Rajan, CEO, at Freecharge said, “We are thrilled to welcome Karthik on our team as he fits right in the values of Freecharge and its commitment towards technology driven consumer experience. He brings in a fresh perspective and inspired energy to tread us in new and exciting directions. I am certain that with his insights on digital consumers and evolving digital habits, we will accelerate our innovations.”
Speaking about his appointment, Karthik Rajeshwaran said, “With more and more of our lifestyle habits taking a digital avatar, our dependency on digital payments is unprecedented. It’s an opportune time to be in the fintech space and an even bigger joy to be part of an iconic brand like Freecharge. I look forward to embark upon this journey with Freecharge in their journey to build the most impactfuldigital payments ecosystem in the country.”
Prior to his appointment at Freecharge, Karthik led global marketing and growth at Obi Worldphone where he was responsible for launching smartphones and crafting brand communication plans across Vietnam, Thailand, Indonesia, Philippines and select Middle Eastern countries. He began his career at Hindustan Unilever.Karthik holds a Management degree from Indian Institute of Management, Lucknow, and a Bachelorsin Electrical Engineering from Visvesvaraya National Institute of Technology.
Freecharge is India’s fastest growing digital payments platform. Consumers across the country use Freecharge to make prepaid, post-paid, DTH and Electricity bill payments for numerous utility service providers in addition to leading online and offline merchants. Freecharge has millions of registered users, is PCI DSS compliant for information security and is at the forefront of the mobile commerce revolution with over 90 per cent of transactions originating from mobile. Freecharge Go, the virtual card was launched in January 2016, making Freecharge wallet the universally accepted wallet in India.
For more details, please visit www.Freecharge.com or download the Freecharge app.