Wednesday , 26 October 2016
Breaking News

HDFC ERGO Setups a First-of-its-kind Community Portal for Consumers Seeking Information on General Insurance

  • Web enabled platform for the stakeholders and consumers of the General Insurance

  • The portal will engage consumers in a discussion on General Insurance products and their risk mitigation features




HDFC ERGO General Insurance Company, India’s leading private sector General Insurance Company, showcased the new comprehensive web enabled HDFC ERGO Community portal – accessible at – for the consumers and the stakeholders of General Insurance sector. The first-of-its-kind community website for General Insurance in India will serve as a channel for its users to research, get advice, discuss and share their experiences and knowledge on non-life insurance products with others registered users within the community.


HDFC ERGO – First-of-its-kind Community Portal


With the plethora of promoted material freely available all around, consumers find it difficult getting the right information regarding products, and more so in the case of Insurance products which are intangible in nature. Consumers therefore, rely on age old methods of seeking advice from family and friend and most often, consider their opinion as the final word while taking a decision. Addressing this fundamental issue the HDFC ERGO Community, an innovative portal, was launched as an online discussion forum for existing & potential customers, product experts as well as seeker of information on General Insurance.


Speaking about the community portal, Mr. Ritesh Kumar, Managing Director & CEO, HDFC ERGO General Insurance Company, said, “We have taken the initiative of providing consumers with the knowledge of General Insurance products and thereby set best practices within the insurance sector. The community portal has been conceptualized with the objective of helping users take informed decisions for their general insurance requirements and will be a one-stop-shop for comprehensive information about non-life insurance products and services. Over time, the Community portal will be enriched with quality content by the users and may provide inputs on how to improve and extend new product offerings.”


The HDFC ERGO Community portal offers users a peer-to-peer channel to get advice, discuss their experiences and share information about anything and everything related to general insurance. Setting itself apart from company website, the portal is a user driven platform that provides relevant information they seek.


The main objective of the community portal is to provide authentic, value-added and usable information to its users. Users can register and log in to the community portal to seek answers to their queries from fellow users and also share their own experiences with the others users. The portal focuses on delivering a seamless and meaningful cross-channel engagement model


for the stakeholders. Some of the key elements of the portal are insightful articles, trending topics, tips on buying insurance, product information and polls.


Digitalisation of products and services is the new frontier which HDFC ERGO is strategically aiming to approach. The community portal – a part of HDFC ERGO’s digitalisation process – is poised to provide new avenues and value-adding opportunities for both the company as well as the subscribers of general insurance products and services.


About HDFC ERGO General Insurance Company

HDFC ERGO offers complete range of general insurance products ranging from Motor, Health, Travel, Home and Personal Accident in the retail space and customized products like Property, Marine and Liability Insurance in the corporate space. HDFC ERGO is expanding its network across the country and is today present in 108 branches spread across 91 cities with an employee base of over 2000 professionals. The Company also has a wide distribution network comprising of brokers, retail and corporate agents, bank assurance besides its own direct sales force.


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