ICICI Lombard today launched its new brand campaign. The multi-media campaign will run across TV, Radio, Digital, Outdoor and Social media for 4 weeks on a PAN India basis.
The new campaign highlights ICICI Lombard’s core brand proposition of ‘Nibhaye Vaade’. In a thoughtful move that is in sync with the Company’s customer-centric approach, the new commercial focuses on placing customers first, enabling them to fulfill their promises made to their loved ones, even as the brand works towards fulfilling its commitment.
The new commercial has an interesting story line of a protagonist going for an early morning run despite extreme weather conditions. During the run, he gets several thoughts to give up on the run even as he feels the impact of the excessively cold weather. However, he continues to run, since he has promised his daughter that he will get fit.
The TV commercial is complemented by radio spots and multiple outdoor and digital creative. In order to ensure engagement with consumers, the Company is taking several initiatives on Radio and Digital media using the hashtag #DoTheDifficult. It wants to encourage consumers to share their experiences of having overcome obstacles to fulfill their promises towards their loved ones through the hashtag.
Commenting on the campaign launch, Sanjeev Mantri, Executive Director, ICICI Lombard General Insurance said, “At ICICI Lombard, we have always been committed to support our customers during their hour of need. Further, we have been transforming ourselves to play a more proactive role by helping our customers stay fit and healthy. This is in line with our belief that prevention is better than cure and our new brand campaign exemplifies this thought”.
Developed after a detailed research with consumers and planning with its creative Partner, Ogilvy India, the campaign seeks to connect with the changing trend of a Young and Inspiring India. Amid hectic lifestyles and multiple responsibilities to fulfill our professional and personal commitments, we end up compromising on our health and well-being. This is where the brand steps in with its health and wellness solutions, enabling its customers to avail a range of wellness benefits offered in its health insurance offerings. Customers can avail of Yoga & Gym reimbursements, Nutrition consultation, Sports & Fitness therapy as part of ICICI Lombard’s health insurance offerings.
About ICICI Lombard General Insurance
ICICI Lombard GIC Ltd. is a joint venture between ICICI Bank Limited and Fairfax Financial Holdings Limited, a Canada-based diversified financial services company engaged in general insurance, reinsurance, insurance claims management and investment management. ICICI Lombard GIC Ltd. is one of the leading private sector general insurance companies in India with a Gross Written Premium (GWP) of Rs 83.07 billion for the year ended March 31, 2016. The company issued over 15.80 million policies and settled over 1.62 million claims as on March 31, 2016.
ICICI Lombard General Insurance has been adjudged the ‘Non-life Insurer of the Year’ at the coveted Outlook Money Awards, 2015. Non-life Insurance as a category has been included for the first time at the Outlook Money awards, which were introduced more than a decade ago. It is a matter of pride that ICICI Lombard has been chosen as the Winner in the introductory year of the award category. ICICI Lombard General Insurance has been conferred the coveted ‘Golden Peacock Corporate Social Responsibility Award 2015’. The award recognizes the company for it continuous contribution to CSR and especially for its ‘Caring Hands’ initiative, an employee volunteering CSR program. ICICI Lombard was adjudged the award ‘Golden Peacock Innovation Management Award, 2015’ for demonstrating innovation across multiple functions of its business operations and promoting the ‘culture of innovation’. The award ‘Golden Peacock Award for Business Excellence, 2015’ recognizes best management practices that act as the basis for business excellence. ICICI Lombard General Insurance received the award for its robust risk management practices and customer centric initiatives. ICICI Lombard was conferred with the ‘E-Business Leader’ Award in the General Insurance Category at the 5th annual edition of the Indian Insurance Award 2015 for its performance, growth, product and market innovation, customer service and technology. ICICI Lombard was also named as the ‘Best Travel Insurance Company’ by CNBC Awaaz Travel Awards 2015 presented by the Chattisgarh Government based on an online and on-air survey.
For more details about the company, log on to the website www.icicilombard.com