With just days to go before Apple’s new iPhone 7 and iPhone 7 Plus begin shipping and appearing in stores, Sprint and T-Mobile are already reporting record numbers of pre-orders. The phones are set to hit the market September 16.
In a Periscope broadcast on Monday, T-Mobile John Legere said his company had received more than four times as many pre-orders for the iPhone 7 than for the iPhone 6. Sprint today reported similar figures. In the first three days since pre-ordering began Friday, Sprint said requests for the iPhone 7 were more than 375 percent higher than for last year’s iPhone 6.
Neither Verizon nor AT&T, the two largest wireless carriers in the U.S., had released figures for iPhone 7 pre-orders as of this morning. Meanwhile, in a departure from previous iPhone launches, Apple won’t report first-weekend order volumes until its next quarterly financial release.
The new iPhones will arrive pre-loaded with iOS 10, the latest version of Apple’s mobile operating system, which launches today.
Apple Launch a ‘Phenomenon’
“This has been the biggest launch ever for us,” Legere said in his Periscope conversation. “I think it’s a phenomenon.” Since going live at midnight Friday, iPhone 7 pre-ordering through T-Mobile “has shattered all previous iPhone pre-order records,” the company said today in a statement. On Friday alone, pre-orders set a company record for the most single-day smartphone sales ever, according to T-Mobile.
Sprint also reported today that both new and existing customers have been placing orders for the iPhone 7 and iPhone 7 Plus at many times the rates seen for last year’s iPhone 6s/6s Plus launch.
The latest iPhones are available in gold, silver, rose gold, polished jet black and matte black, which Legere said has been the most-ordered color to date. In the U.S., the iPhone 7 will be priced at…