Apple didn’t wow at its annual product event in San Francisco on Wednesday. No groundbreaking products, no last-minute surprises and nothing the rumor mill hadn’t already predicted. But what it did announce was enough to tide over investors and consumers, according to technology industry analysts.
The company has traditionally unveiled a new iPhone every September, and Wednesday was no different. The tech giant showed off the iPhone 7, its latest flagship smartphone. It also announced a new Apple Watch, named the Apple Watch Series 2; a new Apple Watch operating system called WatchOS 3; and wireless Bluetooth earphones called AirPods.
The new phones resemble the iPhone 6S and the iPhone 6S Plus, and will be available with 32GB, 128GB and 256GB of storage. The company has added two new colors to the iPhone line-up: a high-gloss jet black and a matte black. The iPhone 7 starts at $649; the Plus starts at $769. Both go on sale Sept. 16.
Though the iPhone 7 lacks major exterior changes — there’s no bigger screen and the device isn’t any thinner — analysts described it as a solid upgrade.
“Apple introduced some compelling features in this new phone, which should help spur upgrades,” said Daniel Ives, senior vice president of finance and corporate development at mobile tech company Synchronous Technologies. “[It] could turn the tide after the softness seen from the 6S cycle.”
For the latest phone, Apple has overhauled what’s under the hood, giving the iPhone 7 an A10 Fusion chip with a four-core processor, two of which are high performance cores and two of which are high-efficiency cores. The result is a phone that’s 40% faster than the iPhone 6S. Its graphics processor is 50% faster than its predecessor’s, and it boasts an additional two hours of battery life compared with the iPhone 6S.
There are big…