Despite recently weakening consumer sales for both the iPhone and iPad, Apple devices and software have enjoyed a growing presence in business enterprises.
Out of net sales of nearly $234 billion in 2015, some $25 billion came through sales to large business customers, according to Apple’s most recent annual report, released in October. While those sales were just a small fraction of the company’s overall revenues, they grew by 40 percent over enterprise sales in 2014, significantly more than Apple’s overall sales growth of 28 percent, the New York Times reported earlier this week.
Over the past couple years, Apple has hooked up with several other large technology partners, including IBM, SAP and Cisco, to boost its reach into the enterprise market. In 2014, for example, it began rolling out iOS applications aimed at specific vertical markets through the IBM MobileFirst program.
Enterprises Seeking Standardization
“Apple’s iPhones and iPads have become the preferred mobile computing devices for corporations, as industries from insurers to airlines aim to ditch bulky PCs and give their employees the ability to do their jobs from anywhere using smartphones or tablets,” the New York Times reported Sunday.
Those inroads have come in part, thanks to some business customers seeking alternatives to the Android operating system, which dominates the consumer mobile market, according to the Times.
Some enterprise users worry that “Google’s Android software, which are generally cheaper and popular with consumers, have lagged in the security technology and the standardization that companies want,” the Times noted.
Earlier this summer, for example, IBM — long the go-to provider for corporate IT — annouced it was giving businesses the option of offering Apple Pay to their customers through the cloud. Apple’s mobile payment system would help enterprises ensure quick, easy and secure transactions for their users, IBM said.
‘Unique Collaboration’ a…