Monday , 24 October 2016
Breaking News

The Airtel Girl is Back and This Time With a ‘Shortcut’ to the Digital World

Bharti Airtel (“Airtel”) has re-launched its My Airtel App in an exciting new avatar – making it a gateway to the digital world. My Airtel App now offers the best of the web to users through a curated set of apps for all their mobile application needs.




Watch the TVC on


Airtel today rolled out a high impact 360 degree marketing campaign around My Airtel app featuring Sasha Chhetri – the popular Airtel girl. It is a multimedia campaign that will run across TV, print, outdoor and digital media. This time the Airtel girl, who is out with her friends, takes up the ‘Apps Challenge’ and manages to outfox the challenger with the My Airtel App.


Rajiv Mathrani, Chief Brand Officer, Bharti Airtel said, “Smartphones have redefined our lives and mobile applications allow us to do almost everything on the go, wherever we are. The new campaign is built around the new My Airtel app, which has a collection of the top apps and brings the best of the online world to users in one place.”        


The My Airtel App will now have an ‘Airtel Apps’ section that will have a collection of top apps under a single interface. Wynk Music, Wynk Movies, Ditto TV, Hike Messenger, Juggernaut are some of the top apps available within ‘Airtel Apps’.


There are also two new exciting apps from the Airtel stable – Airtel Cloud and Airtel Dialer. Airtel Cloud provides 2GB of free cloud storage and back up. What’s more, there are no data upload charges for the scheduled overnight backups for prepaid customers currently and this benefit will be made available to postpaid customer soon. Airtel Dialer offers 50 minutes of free Airtel-to-Airtel calling benefits, in addition to its call management feature.   


My Airtel App TVC details

Campaign Lead from Airtel:           Rajiv Mathrani (Chief Brand Officer)                       

Creative agency:                          Taproot-Dentsu

Production House:                        Equinox Films

Director:                                       Ram Madhvani

Music Director:                             Sameer Uiddin

                                                   Signature tune by A R Rahman

Media Agency:                             GroupM

Date of release:                           14th October 2016