VitrA, the leading bathroom solutions brand of Eczacıbaşı Building Products Division in Turkey brings to India the world famous designer- “Pentagon Design”. A leading Nordic design agency from Finland that create holistic concepts that results in user-driven products, packaging, spaces, services and brand experiences that generate delight for consumers and value for their clients.
|L to R – Mr. Sauli Sumela, Designer Director, Partner, MA – Pentagon Design, Mr. Serhan Ates Yagiz, India Country Manager, VitrA, Mr. Arni Aromaa, Creative Director, CEO, Partner, IMBM, Pentagon Design|
With the mission is to reinvent the everyday, Pentagon Design has designed a new range of highly modular family bathroom furniture – Nest collection for VitrA. Inspired by the needs and desires of every member of the family their system of integrating rigorous processes and out of-the-box creativity has been awarded with awards like ‘RedDot Design Award’, ‘Good Design Award’, ‘iF product Design’ awards and many more.
Pentagon Design presents their belief of ‘versatility equals good design’in all their works. The signature is invariably associated with the finest brands and ever projects of increasing weight and prestige. From designing Hygge VÄRI watch series for women, Foot analysis & measurement kiosk, curating a World Design Capital year design & technology exhibition and many more.
Nest series by VitrA draws inspiration from the needs and desires of every member of the family and is backed with VitrA’s aesthetics and advanced technology.
The Nest series by VitrA offers ‘family-sized comfort’ with a wealth of features right from the child step, night lights to the laundry cabinet and easy to reach storage areas. It also offers the heat gauge of the digital bathroom mixer that displays water temperature with great accuracy for extra comfort and safety.
Equipped with smart functionality the Nest Series by VitrA offers the display which allows the users to keep a track of the water flow and total water used, enabling more efficient savings. The Digital display does not require an external power as it’s powered by the generator. The new VitrA Nest Trendy series adds pleasure and comfort to the family bathroom experience. With a wide range of functional products designed along new generation modularity, Nest serves the needs of every member of the family.
VitrA is a leading brand of Eczacıbaşı, a prominent Turkish industrial group. Eczacıbaşı, core sectors are building products, healthcare and consumer products. VitrA manufacturers 5 million units of sanitary ware, 350,000 bathtubs, 370,000 units of bathroom furniture, 3 million faucets and 2.5 million bathroom accessories every year. 50% of production is exported to over 75 countries worldwide for sale in 150 exclusive showrooms and 2,000 sales points across the world.
Founded in 1942, Eczacıbaşı is a prominent Turkish industrial group with 49 companies, more than 13,300 employees. Eczacıbaşı, core sectors are building products, healthcare and consumer products. Globally, Eczacıbaşı has established itself among the world’s top providers of bathroom and tiling solutions for homes and commercial venues with its VitrA, Burgbad, Villeroy and Boch (Tiles) and Engers brands.