Friday , 28 October 2016
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Zoho Boosts CRM with SalesInbox and Multichannel Tools

Online business software provider Zoho has come out with new offerings for multichannel commmunication and marketing-focused email management. The tools are designed to help companies build better relationships with customers who communicate with them in a wide variety of ways.

Released last week, the latest version of Zoho’s software for customer relationship management (CRM) features what the company said is the first email client designed specifically for salespeople. Zoho SalesInbox provides marketers with multiple ways to organize email messages according to different sales criteria. It also monitors incoming emails to notify salespeople about important messages that they’re expecting.

Zoho CRM 2016 also adds new automated tools for managing tasks and schedules, makes it easier for users to create sales-related games and competitions, and provides a Timeline View feature to help marketers keep track of individual customer interactions over time. The new suite of CRM tools is rolling out to Zoho customers over the next couple of weeks, according to the company.

‘Reinventing’ Conventional Email

“Email clients remained horizontal for decades,” Raju Vegesna, Zoho’s chief evangelist, said in a tweet last week. It’s the “[f]irst time we are seeing a specialized email client for salespeople in Zoho SalesInbox,” he added.

SalesInbox reinvents the conventional email inbox by enabling salespeople to organize messages in ways that prioritize important customers or deals, according to Zoho. In addition to automatically sorting incoming emails based on a user’s existing CRM preferences, SalesInbox also supports the creation of dynamic folders for different personalization parameters.

The timeline feature allows marketers to view individual customer interactions over time to identify current and past deals, as well as overdue tasks, social media mentions, support ticket histories and other actions. Zoho SalesInbox also introduces Response Watch, a feature that monitors incoming emails and automatically notifies users if they don’t receive replies from…